TIME IS A BARRIER
Our ambition is a population that is physically active “from cradle to grave”. Today, only approximately every third (36%) of us adults play sports and exercise and half (52%) of our children. And as many as 46% of children (and 36% of adults) say they do not do physical activity of any kind in the winter (as opposed to 34% and 15% in the summer).
NEW AND FLEXIBLE ACTIVITY OFFERS
We will promote the development of activity offers that are adapted to the needs of the ordinary citizen regardless of age, level of ambition, resources, etc. Activities that both include competition, but also activities that have exercise and community at the centre.
Objectives
More new activities should introduce more people to physical activity.
More clubs to offer customised activities for new target groupsr
More companies to offer physical activity at the workplace
To establish locally anchored networks with a focus on initiatives targeted at increased physical activity
More public institutions to incorporate physical activity into their efforts
Read ‘Strategy 2023 - A country united around the vision’ in its complete form here
The first four years will be spent forming the foundation of the vision. You can read about how we think it should be done in ‘Strategy 2023’.
CORONA
Recommendations on physical activity